Cibarious logo
HomeIngredientsCondimentsFermented CondimentsBagoong

Bagoong - What It Is, How to Buy It, and How to Use It

A pungent fermented treasure that transforms simple dishes into savory symphonies.

Curated by the Cibarious Editorial Team

Last reviewed: november 2025

Even gastronauts make mistakes sometimes! Cibarious aims for accuracy, but please always check mission-critical intel like allergens and substitutions. Nutritional values are database estimates. See our Terms of Use & Editorial Policy.

Bagoong is Southeast Asia's bold answer to umami in a jar. You might be looking it up because you've discovered Filipino cuisine, spotted it in an Asian market, or been intrigued by its reputation as a powerful flavor enhancer. What appears to be merely fermented seafood paste is actually a complex culinary cornerstone that has sustained communities for centuries.
This guide will walk you through buying quality bagoong, storing it properly, and using it to elevate your cooking with that distinctive savory depth that can't be achieved any other way.
Hungry for just the basics? We've got you covered. Craving the full flavor profile? Read on.

๐Ÿš€ Jump to the Deep Dive

๐Ÿ‘‰ Grab your spoon and prepare for a deep dive into fishy fermentation โ€“ or skip ahead to the deep dive if you're already feeling brave enough to dance with the "Amber Nectar of the Sea."

You can also jump to any section using the table of contents or continue reading below for the essential guide.

Need bigger text?

Click the to adjust your reading size.
Because good taste always deserves comfortable reading.

๐Ÿ“– Essential Bagoong Guide

๐ŸŸ What is Bagoong?

Bagoong traces back thousands of years as a preservation method in coastal communities across Southeast Asia, particularly the Philippines. Ancient fishermen would salt and ferment small fish and shrimp to create a protein-rich condiment that could last through lean seasons and add tremendous flavor to simple rice meals.
There are two primary types of bagoong distinguished by their main ingredients. Bagoong alamang is made from tiny krill or shrimp, resulting in a pink to orange-red paste with a slightly sweeter profile perfect for fruit pairings. Bagoong isda uses various small fish species, creating a darker, more intensely flavored paste ideal for hearty dishes and stews.

๐Ÿญ Where is Bagoong Produced?

Bagoong production thrives in coastal areas of Southeast Asia where fresh seafood is abundant. The best products come from regions with traditional fermentation expertise, often made in small batches using techniques passed down through generations. The quality varies dramatically based on fermentation time, seafood freshness, and salt ratios.
Traditional bagoong production involves natural fermentation in earthenware jars or wooden vats, though commercial versions now use more standardized methods and additional ingredients like sugar or MSG.
Biggest Producers
  1. Philippines โž Home to the most diverse varieties and traditional production methods
  2. Thailand โž Known for standardized commercial production with consistent quality
  3. Malaysia โž Produces variants with local spice blends and longer fermentation periods
Not all bagoong is created equal โ€“ quality depends on seafood source, fermentation time, and production methods.
Best Quality Bagoong
  • Pangasinan, Philippines โž Bagoong Pangasinan. Known for premium fish bagoong with balanced saltiness and deep umami
  • Ilocos Region, Philippines โž Bagoong Balayan. Distinguished by longer fermentation (6-12 months) and rich amber color
  • Roxas City, Philippines โž Bagoong Alamang. Prized for high-quality shrimp paste with vibrant color and sweet-savory balance
The winner: Why Ilocos Region bagoong reigns supreme is largely due to the region's centuries-old fermentation expertise. Ilocos producers typically age their bagoong longer (up to a year), allowing for deeper flavor development and a perfect balance of saltiness and umami. The coastal waters of this region provide ideal small fish varieties like dilis (anchovies) and sapsap (ponyfish) that contribute superior flavor. Their traditional method includes precise salt ratios and careful monitoring of fermentation, typically in earthenware jars called burnay that contribute subtly to the flavor profile.

๐Ÿ“ฆ Bagoong: How It Comes to You

Bagoong comes in several forms, each suited to different culinary applications:
  • ๐Ÿฆ Raw Paste โž Traditional uncooked fermented form; most intense flavor for cooking into dishes
  • ๐Ÿฒ Sautรฉed/Guisado โž Pre-cooked with aromatics, oil, and sometimes sugar; ready to use as condiment
  • ๐Ÿ’ฆ Liquid/Patis โž The extracted liquid from bagoong fermentation; used like fish sauce
  • ๐Ÿง‚ Powdered โž Dried and ground form; convenient for sprinkling as seasoning
  • ๐Ÿฅซ Bottled with Additions โž Mixed with chili, tamarind, or other flavorings for specific applications

๐ŸŒฑ Seasonal Product Guide

While bagoong itself isn't seasonal since it's a preserved product, the quality of the raw materials can vary throughout the year, affecting the final product.
  • ๐ŸŒธ Spring โž Often features fresher batches from winter seafood harvest; good time to find newly fermented products.
  • ๐ŸŒž Summer โž Peak season for shrimp harvesting in many regions; fresh bagoong alamang production increases.
  • ๐Ÿ‚ Fall โž Many traditional producers start new batches after monsoon season; good time to find last season's well-aged products.
  • โ„ Winter โž Traditional fishing season for many small fish varieties; initial production of new bagoong isda batches begins.

๐Ÿง How to Choose the Best Bagoong

Don't let the pungent aroma intimidate you โ€“ quality bagoong has a complex flavor profile that goes beyond just "fishy." Here's how to select a jar worth bringing home:
Appearance
  • Color โž Fish bagoong should have a deep reddish-brown to amber color; shrimp bagoong should be pinkish-orange to rust-colored without dull gray areas.
  • Consistency โž Paste vs. Liquid: paste forms retain more complex flavors, while liquid (patis) offers cleaner, more subtle notes.
  • Texture โž Should look moist but not watery; fish pieces or shrimp should be broken down but still somewhat visible.
Aroma
  • Fermented complexity โž Should smell rich and savory with a fermented character, not just purely fishy or rotten.
  • Aroma test โž A small sniff should reveal layers of umami beneath the initial fishy notes.
  • Off odors? โž Excessively sour or ammonia-like smells may indicate poor quality or spoilage.
Texture
  • Consistency โž Quality bagoong should be thick but spreadable, not excessively dry or watery.
  • Particle size โž Premium versions have well-broken down seafood particles; too chunky may indicate insufficient fermentation.
  • Separation? โž Some liquid separation is normal, but excessive liquid or dryness suggests poor quality control.

๐Ÿ‘ƒ Sensory Profile

Bagoong delivers an intense umami explosion that transforms humble ingredients into complex dishes. The first hit is distinctly marine and briny, giving way to a deep savory richness that coats the tongue. Fish varieties offer earthy, meaty depths with a lingering saltiness, while shrimp bagoong presents a slightly sweeter, more delicate profile with caramel undertones when sautรฉed. The texture ranges from silky-smooth to slightly granular, depending on the style and processing. When cooked, bagoong releases a complex aroma that mellows from pungent to nutty and almost cheese-like.

๐Ÿงญ Other Factors to Consider

When selecting bagoong, these additional factors can help you navigate the often-intimidating world of fermented seafood pastes:
  • Brand โž Established Filipino brands like Barrio Fiesta, Kamayan, and Mama Sita's offer consistent quality and appropriate salt levels
  • Processing method โž Traditional slow-fermented products (6+ months) develop more complex flavors than quick commercial versions
  • Ingredient list โž Simpler is better โ€“ quality bagoong needs little more than seafood, salt, and perhaps minimal preservatives
  • Packaging โž Glass jars better preserve flavor and indicate premium products; look for proper sealing
  • Age โž Some premium bagoong is aged 1+ years and labeled as such, commanding higher prices for deeper flavor

๐ŸงŠ How to Store Bagoong Properly

Proper storage is essential to maintain bagoong's complex flavor profile and prevent spoilage or excessive fermentation:
  • Unopened bagoong โž Store in a cool, dark pantry for up to 1 year.
  • Opened bagoong โž Refrigerate for up to 6 months, ensuring the lid is tightly sealed.
  • Sautรฉed/Guisado bagoong โž Refrigerate for up to 1 year; the cooking process extends shelf life.
  • Liquid patis โž Store like fish sauce at room temperature away from direct light for 2-3 years.

๐Ÿ“Œ Final Thoughts on Bagoong

Bagoong represents centuries of culinary wisdom in preserving seafood's essence into a flavor-packed condiment. Far from being merely "fermented fish," it's a masterfully complex ingredient that delivers umami depth difficult to achieve by other means. Try it sautรฉed with a bit of pork and onion as a rice topping, mixed into a dipping sauce for green mangoes, or as the secret ingredient in Filipino classics like kare-kare.
For first-timers, start with a small amount of the sautรฉed (guisado) version, which has a more approachable flavor profile while still delivering bagoong's signature depth.
The humble jar of bagoong sitting in your refrigerator door is actually a powerhouse of flavor waiting to transform your cooking โ€“ one pungent, glorious spoonful at a time. ๐Ÿฆ

๐Ÿ›’ How to Buy Bagoong: Physical & Online Shopping

๐Ÿ› What to buy

Preferred Varieties by Region
  • Ilocos Norte, Philippines โž Bagoong monamonโ€”tiny anchovies, jet-salt cured, yields a deep umami bomb perfect for pinakbet. Color: espresso brown.
  • Capiz, Philippines โž Bagoong alamang guisadoโ€”shrimp sautรฉed in garlic and sugar before jarring. Pinkish, slightly sweet; ideal straight from the jar as sawsawan.
  • Pangasinan, Philippines โž Bagoong terongโ€”fermented bonnet mouth fish, chunkier flakes, faintly cheesy; cooks down into a silky base for binagoongan.
What to Look For
  • Ingredient list under six items: shrimp or fish, salt, maybe sugar or colorโ€”no starches or MSG if youโ€™re a purist.
  • Packaging in glass or food-grade plastic; metal lids should be vacuum-sealed (pop when you twist).
  • Color cues: shrimp bagoong ranges from bubble-gum pink to brick red; fish bagoong is chestnut to near-black. Neon orange = dye alert.
Use-Based Recommendations
  • Best for Raw Dipping โž Guisado-style bagoongโ€”pre-sautรฉed, balanced, ready for green mango or rice.
  • Best for Cooking โž Plain fermented alamangโ€”salt-forward, holds up to long braises like kare-kare or binagoongan.
  • Budget Pick โž Generic 250 g plastic pouch from Thailand labeled โ€œshrimp pasteโ€ (kapi)โ€”saltier, less nuanced, but solid for curry bases.

๐Ÿ’ฐ Whatโ€™s a Fair Price?

  • USA: 8โ€“12 oz glass jars run $4โ€“7; boutique brands from Ilocos can hit $12โ€“15 for the same weight.
  • UK & EU: Expect ยฃ3.50โ€“ยฃ6 or โ‚ฌ4โ€“7. Filipino weekend markets sometimes undercut grocers by 20%.
  • Red flags: tiny jars under 100 g priced above $10 (unless artisanal single-origin). Powdered โ€œbagoong flavorโ€ is usually cut with maltodextrinโ€”skip.

๐Ÿงบ Local Shops & Markets

  • USA: Seafood City, Island Pacific, 99 Ranch (look in Filipino aisle). Weekend pop-ups at Filipino fiestas often carry home-jarred bagoong in recycled peanut butter jarsโ€”barter friendly.
  • Canada: T&T Supermarket, Lucky Supermarket in Vancouver & Toronto; Filipino Variety Stores in Winnipeg.
  • Australia: Asian Food Centre (Sydney), Queen Victoria Market (Melbourne)โ€”ask for Barrio Fiesta brand.
  • UK: Tropical Foods (Brixton), Seewoo (Chinatown), or your local Filipino sari-sari store** under the railway arches.

๐ŸŒ Online Options

  • Common platforms: Amazon (search โ€œBarrio Fiesta bagoong alamangโ€), FilStop, Weee!, Southeast Asia Food Company (UK), Lazada Global (ships from Manila).
  • Search tips: try โ€œbagoong guisadoโ€, โ€œalamang pasteโ€, or โ€œterong bagoongโ€ if hunting specific styles.
  • Glass vs pouch: glass survives shipping; pouches can balloon in heatโ€”order in cooler months if possible.
Tips for Ordering Bagoong from Abroad
  • Shipping Costs โž Jars are heavy; bundle 3โ€“4 to amortize.
  • Freshness Guarantees โž Look for โ€œbest beforeโ€ โ‰ฅ 6 months and โ€œno leaksโ€ in reviews.
  • Buy in Bulk โž 500 g tubs keep a year refrigerated; split with fellow cooks.
  • Customer Reviews โž Filter for photos: color should be consistent, no separation into oily puddles.

๐ŸŒ Where to Look

North America (NA)

  • United States โž National chains: Seafood City, 99 Ranch, H Mart. Smaller cities: check Vietnamese or Thai grocersโ€”they sometimes stock Filipino brands.
  • Canada โž T&T, Lucky Supermarket, Filipino chains in Toronto & Vancouver. Rural areas: Amazon.ca or FilStop.ca.
  • Mexico โž Superama (Mexico City) occasionally carries Tropics; otherwise Mercado Libre under โ€œpasta de camarรณnโ€.

Europe, Middle East, and Africa (EMEA)

  • European Union โž Asian stores in Paris 13e, Berlinโ€™s Dong Xuan Center, Amsterdamโ€™s Wah Nam Hong. Look for Philippine-labeled jarsโ€”EU versions dilute salt to meet regulations.
  • United Kingdom โž Sainsburyโ€™s stocks Thai shrimp paste (kapi) as fallback; Filipino stores in Earlโ€™s Court, Brixton.
  • Middle East โž Lulu Hypermarket (UAE), Carrefour (Saudi)โ€”bagoong sits beside Thai pastes.
  • Africa โž Shoprite (Nigeria), Checkers (South Africa)โ€”limited to Thai brands; Filipino expat Facebook groups often organize group orders.

Asia-Pacific (APAC)

  • Oceania โž Woolworths (Metro stores) stocks Thai shrimp paste; Filipino grocers in Blacktown (Sydney), Dandenong (Melbourne).
  • East Asia โž Don Quijote (Japan), Korean marts in Myeongdongโ€”labeled โ€œFilipino shrimp pasteโ€.
  • Southeast Asia โž Widely available in SM Supermarket, Puregold (Philippines); Singaporeโ€™s Mustafa Centre carries both Ilocano and Pangasinan styles.
  • South Asia โž Spice Market (Mumbai), Thai Bazaar (Delhi); online via BigBasket (search โ€œshrimp pasteโ€).

Latin America (LATAM)

  • Central & South America โž Supermercado Jumbo (Chile), ร‰xito (Colombia)โ€”look for Thai shrimp paste or ask Filipino communities.
  • Caribbean โž Hi-Lo Food Stores (Jamaica) occasionally stock via Thai suppliers; Trinidadโ€™s Filipino Association runs quarterly import drives.

๐Ÿ”„ If You Canโ€™t Find It

Swap in *Thai kapi or Vietnamese mแบฏm tรดmโ€”saltier, more pungent, but close cousins. In a pinch, anchovy paste + pinch of brown sugar mimics the salinity and faint sweetness. For the rosy hue, stir in a drop of annatto oil*.

๐Ÿง  Deep Dive: Bagoong Beyond the Basics

๐Ÿ”ช Culinary Techniques & Handling

  • Pre-cooking (Guisado) โž Sautรฉing raw bagoong with garlic, onions, and sometimes tomatoes significantly mellows the pungency while enhancing umami
  • Controlling Intensity โž Mix with calamansi juice or vinegar to brighten and reduce fishiness; add sugar to balance saltiness
  • Common Mistakes โž Using too much in a dish (start with 1 teaspoon), not cooking it long enough to develop flavors, or refrigerating without a tight seal
  • Infusion Use โž Can be infused into oil for a flavor base or simmered in broths and stews; adds tremendous depth to otherwise simple liquids
  • Usage Frequency โž Best added early in cooking for stews/braises or mid-cooking for stir-fries; pre-cooked versions can be added at the end as condiments
  • Regional Twist โž In Ilocos, bagoong balayan is aged longer and often paired with bitter vegetables to balance its intensity. Central Philippine versions tend to be sweeter and used with sour fruits like green mango. Malaysian variants (belacan) are typically dried into solid blocks and then toasted before use, creating a more concentrated, aromatic profile.

๐Ÿฆ How Bagoong Compares

IngredientIntensityFlavor ProfileCommon Uses
BagoongHighSalty, pungent, deeply umamiCondiment, flavoring agent, dips
Fish SauceMediumSalty, cleaner umami, less fishyAll-purpose seasoning, dressings
Shrimp PasteHighConcentrated, pungent, complexCurry pastes, stir-fries
MisoMediumEarthy, umami, sweet-saltySoups, marinades, glazes
Bagoong offers a more complex and robust flavor than fish sauce, with actual seafood particles that add texture. While similar to Thai or Malaysian shrimp paste in concept, Filipino bagoong typically has a wetter consistency and is often pre-sautรฉed with aromatics. This comparison helps position bagoong as perhaps the most intense of the fermented seafood condiments, with applications that celebrate rather than hide its distinctive character.

๐Ÿ” Substitutions: Bagoong's Stand-Ins

When you can't get your hands on authentic bagoong, these alternatives can help approximate its flavor impact, though each has its own distinct profile:
  • Belacan (Malaysian shrimp paste) โž Replicates flavor but in a drier, more concentrated form; must be toasted before use.
  • Thai shrimp paste (Kapi) โž Replicates flavor with similar pungency but often contains different seasonings and spices.
  • Fish sauce + anchovy paste โž Replicates flavor partially with similar umami but lacks the fermented complexity and texture.
SubstituteRatioNotes
Belacan (shrimp paste block)1 tbsp belacan : 2 tbsp bagoongToast belacan first; add water to match bagoong's consistency
Fish sauce + anchovy paste2 tbsp fish sauce + 1 tsp anchovy paste : 2 tbsp bagoongA milder substitute that lacks fermented notes

๐Ÿฅ‚ Pairings: Bagoong's Best Friends

Bagoong forms magical partnerships with ingredients that can stand up to or balance its intense flavor profile:
  • Green mangoes โž The tartness and crispness of unripe mangoes creates perfect contrast with bagoong's salty richness; the classic Filipino street food pairing involves dipping mango slices directly into sautรฉed bagoong.
  • Bitter vegetables โž Ampalaya (bitter gourd) and other bitter greens are transformed by bagoong's umami depth; the bitterness cuts through the saltiness while the bagoong adds savory complexity.
  • Eggplant โž The mild, creamy texture absorbs bagoong's flavor beautifully; commonly grilled then topped with bagoong or sautรฉed together in Filipino torta (omelette).
  • Pork โž Creates a powerful umami duo that forms the base of dishes like binagoongan (pork with bagoong); the fat balances bagoong's intensity while amplifying its savory notes.

๐Ÿ”ฌ Why Bagoong Works: The Science & The Magic

Bagoong's power comes from its extraordinary concentration of flavor compounds created during fermentation:
  • Glutamic acid โž Contains naturally occurring free glutamates, the same compounds responsible for umami in aged cheeses and dried mushrooms
  • Enzymatic breakdown โž The lengthy fermentation process breaks proteins into savory amino acids and peptides, creating a complex flavor impossible to replicate artificially
  • Salt preservation โž High salt content (typically 15-30%) creates both preservation and flavor development through controlled bacterial action
  • Inosinic acid โž Rich in this nucleotide that works synergistically with glutamates to dramatically amplify umami perception
  • Calcium content โž Contains significant calcium from the breakdown of tiny fish bones or shrimp shells

๐ŸŒ Cultural Significance

  • Preservation Necessity โž Developed as a crucial preservation technique in coastal Southeast Asian communities where refrigeration wasn't available
  • Economic Importance โž Historically allowed fishermen to use small, less marketable fish and convert them into a valuable, long-lasting product
  • Dietary Staple โž Served as a crucial protein source during lean seasons when fresh fish was scarce or unaffordable
  • Class Associations โž Once considered primarily a poor man's food but now celebrated across all socioeconomic levels as a flavor cornerstone
  • Regional Identity โž Different regions in the Philippines take immense pride in their specific bagoong varieties, with recipes closely guarded
  • Colonial Influence โž Spanish colonizers initially looked down on bagoong, but it persisted as an essential element of indigenous Filipino identity
  • Diaspora Connection โž For Filipino communities abroad, bagoong serves as a powerful taste of home and cultural connection

๐Ÿ—บ๏ธ Global Footprint

From its origins in Southeast Asia, bagoong has traveled with Filipino communities worldwide while maintaining strong regional variations at home. In the Philippines, Pangasinan and Ilocos are famous for fish bagoong, while Roxas City specializes in shrimp versions. In global Filipino communities from California to Dubai, bagoong appears in traditional dishes but also fusion creations like bagoong fried rice and bagoong pasta. Similar fermented seafood pastes exist throughout Southeast Asia โ€“ belacan in Malaysia, kapi in Thailand, and mแบฏm tรดm in Vietnam โ€“ each with unique characteristics reflecting local taste preferences and available seafood.

๐Ÿš€ Beyond the Condiment: Unexpected Uses of Bagoong

  • Flavor Foundation โž A small amount dissolved in water creates an instant stock base for soups and stews
  • Meat Tenderizer โž The enzymes help break down proteins when used in marinades for tough cuts
  • Umami Booster โž A tiny amount can elevate Western dishes like pasta sauces, gravy, and even Caesar dressing
  • Pickling Agent โž The brine from bagoong can be used to quick-pickle vegetables with distinctive flavor
  • Fertilizer โž Diluted bagoong makes an excellent nitrogen-rich fertilizer for plants (though the aroma may be challenging!)

๐Ÿ•ต๏ธ Bagoong Secrets: Fun Facts & Hidden Wonders

  • Archaeological evidence suggests fermented fish pastes like bagoong have been produced in Southeast Asia for over 2,000 years
  • The word "bagoong" likely derives from Austronesian roots meaning "to ferment" or "to preserve"
  • During traditional production, salt ratios are calculated by taste rather than measurement, with master producers having developed exceptional sensory skills
  • Premium bagoong may be "seeded" with a small amount from a previous successful batch, similar to sourdough starter
  • In some remote Philippine villages, bagoong was historically used as currency for bartering ๐Ÿง‚

๐Ÿ“š Cultural & Literary References

  • Josรฉ Rizal โž "The salty essence of our island heritage" (in letters describing Filipino food to European friends)
  • Doreen Fernandez โž Filipino food historian who documented bagoong as "the cornerstone of Philippine culinary soul"
  • Anthony Bourdain โž Featured bagoong on his "Parts Unknown" Philippines episode, calling it "the secret weapon of Filipino cooking"
From academic food studies to popular culinary travelogues, bagoong has transcended the kitchen to become a symbol of Filipino cultural resilience and ingenuity in preservation techniques.

๐ŸŒฑ Ethical & Environmental Considerations

  • Small fish harvesting โž Traditional bagoong uses small fish species that reproduce quickly, though commercial overfishing has affected some populations.
  • Artisanal Production โž Small-batch traditional producers often use more sustainable fishing methods but face economic challenges from industrial manufacturers.
  • Salt Usage โž The high salt content has environmental implications in production waste management.
  • Preservative-Free Options โž Premium versions avoid chemical preservatives, relying instead on traditional fermentation and salt preservation.
  • Labor Practices โž Traditional production is labor-intensive, and fair compensation for this specialized knowledge is an ongoing concern.
  • Regional Protection โž Some regions are seeking geographical indication protection for their specific bagoong varieties to preserve traditional methods.
  • Resource Efficiency โž Utilizing small fish and shrimp that might otherwise be discarded represents efficient protein usage.
  • Cultural Preservation โž Supporting traditional bagoong producers helps maintain important culinary heritage and knowledge.

โ™ป๏ธ Sustainability Score

Traditional bagoong production scores relatively well on sustainability metrics when using abundant small fish species and artisanal methods. The environmental footprint is generally lower than many animal proteins since it utilizes fish species lower on the food chain that reproduce quickly. However, industrial production with potential overfishing of specific species raises concerns. The heavy salt usage and brine disposal in large-scale production can also create localized environmental challenges. Your best bet? Seek out small-batch producers who can tell you exactly what fish they're using and how they're catching it. Your taste buds (and the ocean) will thank you!

Now Send Bagoong Down the Line

Good cooks don't guess. They share, too!

Help other home chefs discover bagoong and its secrets.

Sources & Further Reading

Our comprehensive source citations and further reading recommendations are currently being compiled. This section will include academic references, culinary texts, and authoritative resources that informed this article. Check back soon for a curated list of sources to deepen your understanding of this ingredient.

Tags
umamisaltypungentpasteliquidmincedfermentingflavor enhancingcondimentfilipinosoutheast asianasianside dishtable condimentsavory dishno cookquick prepeasy to usehigh sodiumprotein richfermented foodwild harvestedaquaculturedsmall batchshelf stablejarredimportedclassicfamily traditioncomfort foodhome cook friendlyfoodie favoritechefs kissmust trytalked aboutcult fave